Fresh Fez multi device view
Fresh Fez is a vibrant food service located in Warwickshire.
The website and all marketing materials have been designed with both accessibility and sales conversions in mind. The UI prioritises the most sought after information, ensuring that visuals are highly contrasting and engaging. This conveys a more premium feel for our intended market audience (identified through market research and business analysis).
Fresh Fez logo (light mode)
Fresh Fez logo (dark mode)
I designed the logo to represent a combination of tradition and modernity, reflecting Fresh Fez' values of providing authentic food in a convenient "grab-and-go" format.
The "Mint tea" colour scheme stands out and reflects some of the freshest ingredients used in Moroccan cuisine, such as mint and lemon.
The green and yellow shades used throughout the website slightly adjust according to light and dark mode; this ensures accessible contrast for all page content and interactive UI components.
The webpage is optimised for speed to enable users at the store to access more information about the food while ordering.
The Cascading Style Sheet CSS and HyperText Markup Language (HTML) codes are minified, and all information is condensed onto a single, scrolling page. Users can always find their way back to the top of the page with a single click of a button.
AI review API
The website also features an automated user review process. An application programming interface (API) sends a receipt to the email address registered to the user's bank card inviting them to review Fresh Fez on Facebook. The website then updates in real time to display new reviews.
All reviews are summarised by an artificial intelligence (AI) API which assists users with an instant overview of how Fresh Fez' food has been received by others. This enables website visitors to instantly view the information they are looking for (these insights were identified through a usability test).