Audhali's Consulting (AC) supports customers through their entire food manufacturing and fast-moving consumer goods (FMCG) lifecycles. Its three main areas of food business expertise are operations, Halal-compliance, legislation, and finance.
The logo uses a user-friendly font with pleasant "serif" flicks, and combines the two letters "a" and "c". As AC is a consultancy that works closely with customers in the UK, I designed the logo to represent the merging of two entities into one. Furthermore, the right side of the logo intentionally appears to "cradle" over the left side of the logo.
As the budget and timeframe for developing the website was limited, this client requested a simple and effective website based on user testing and tracking data. As such, the website has been designed with the goal of converting users from the landing page to the consultation inquiry page.